Groupon has struggled to stay relevant with its old deal-a-day coupon business model, and that’s the forced the company to get a bit more creative and test out different methods. As such, Groupon has transformed itself into a kind of Yellow Pages listings site for all kinds of business listings.
However, Groupon has still kept its old cost savings coupon vouchers, only now they’re integrated directly into the listings. For consumers this is great news, because it means they automatically get to save some cash on whatever kind of business they’re looking for. Check out this Brewed Awakening Coffehouse as an example.